01Capture
Build discoverability around how buyers search and how answer engines retrieve information.
GEO/AEO content engineeringIntent-mapped SEODaily AI video ad systemsSchema and structured data
Explore Capture 
Attention = $$$Make it pay.
Get noticed. Get chosen. Get paid.
We make people look, care, and act.
Technology behind our work
ChatGPT
Claude
Grok
Qwen
Google AI Studio
Meta
Google Ads
Semrush
HubSpot
Adobe Creative Cloud
The problem
They didn't notice.
They didn't care.
They didn't remember.
They didn't choose you.
The world is not short of attention. It is badly allocated. We work in the gap.
Success looks like this
The brand people stop for.
One machine
Five moves. One outcome.
A lot of services. One job: turn attention into value.
02Connect
Use real audience language and behaviour to turn recognition into relevance and preference.
Audience intelligence and social listeningSearch, community and comment miningMessage-market fit testingBuyer-specific content journeys
Explore Connect 03Convert
Remove the friction between interest and the next valuable action.
Conversion-architected landing pagesBehaviour-triggered nurture flowsLead scoring and routing
Explore Convert 04Measure
Connect visibility to behaviour and commercial outcomes—not vanity impressions.
Attention analyticsAI share-of-voice trackingCost-per-attention reportingCost-per-action reporting
Explore Measure 05Engineer
Build the systems that make marketing faster, smarter and less dependent on repetitive work.
AI agents for qualification and bookingCRM and analytics automation stacksPurpose-built Attention Lasso tools — in development
Explore Engineer East Africa · 2027
In 2027, everyone will be looking.
AFCON Pamoja. Kenya's General Election. Two defining moments. One scarce resource: attention.
Brands that wait for 2027 will already be late.
Attention Insights
Research worth pulling on.
Original studies and practical guides for marketers building search, AI and political attention systems.
Political & Election Marketing
The $11.6 Billion Political Marketing War Behind the 2026 US Midterms
What 16 campaign websites across 8 races reveal about paid attention, creators, legacy media and the final handoff.
Read the insight ↗
AI Visibility · How-to Guide
How to Create AI Visibility Prompts From Customer Language
Build a prompt library from reviews, comments and real decisions instead of recycling the language on your own website.
Read the insight ↗
Attention Lasso Labs · Original Research
We Tested 36 AI Answers on Kenyan Banks: What GEO Audits Miss
The recommendations changed, the sources did not always support the claims, and no platform returned the same full shortlist.
Read the insight ↗The Lasso Score
Who is capturing the attention you're missing?
See where your business is hard to find, what is costing you attention, and the first gap to fix.
The next campaign
What are you trying to make people notice?
Bring us the brand, campaign, or problem. We will identify the audience, find the leak, and engineer the path to action.